By: Robert King, Co-founder of PoultrySouth.com

Most of you will notice something a little out of order in the title.  If you didn’t, stop now, and reread it until you do.  Then proceed with caution.

Can you imagine if you were firing a gun before you aim?  Could you hit your target?  I guess it’s possible, but it’s much more likely that you miss.  You also have a much greater chance of hitting something you did not mean to and causing great harm.  You would never ready, shoot, and then aim.  You have better sense than that.  Your brain is capable of thinking through 10,000 scenarios of why that is a horrible idea.  

So why do so many people do that with so many other aspects of their life and their business?  Could it be that they don’t know how to “aim” or that they have just never thought about the logical order to do a thing in?  I’m not sure we can help everyone all the time.  In fact, I am quite sure there are times when I am guilt of ready, shoot, aim myself.  However, we have gotten the logical order of this poultry farm sales thing figured out.  That’s what professionals do.  They help people get ready, they help people aim, and then help them squeeze the trigger…in the right order.  

The professional sharpshooter will control each one of these steps with strategic depth and forethought of how each step in the process affects the ultimate goal of hitting the target.  He will gauge the current conditions, size up the equipment he’s working with, understand the target, and check the range.  That’s all before the “aim” portion.  Now I’m no sharpshooter, so I am probably leaving out other very pertinent information that a more professional shooter will probably call me out on.  You can also cure missing the target by applying enough ammunition…but with the cost of ammunition these days, would it not make more sense to do it right to start with?

If you haven’t figured out that I’m actually talking about the proper way to sell a poultry farm yet, go back to the beginning and start again with the title.  Read to right here until you get it, and then proceed with even more caution.  

Again, I’m not a sharpshooter, but I am a professional with years of successful experience in helping poultry farmers sell.  Just like a sharpshooter has to practice all the time to be a true professional and to know how to adjust to different conditions, we at PoultrySouth.com have to do the same.  Our craft is constantly changing, evolving, and is littered with obstructions along the way.  Each deal presents new challenges and forces us as professionals to help our sellers overcome those challenges and proceed in a logical order.  

Many have attempted to sell poultry farms on their own, only to “ready, shoot, aim” the process.  Some even get lucky and hit close enough to a target to accomplish the goal.  However, I’ve seen some shoot straight up into the air with no thought that gravity is going to take over at some point.  How do you think that’s going to work out for them? 

I recently did some target practice with a police officer that was telling me how he learned shoot.  He don’t know it, but he helped me become a better shot that day.  I had watched as he fired and consistently made a shot I had struggled with.  I remarked about his skills and he laughed as he started telling me how he went through the police academy twice.  He didn’t pass his marksmanship the first time through.  That did not stop him though.  He hired a professional to teach him how to shoot.  He figured out how to “ready, aim, fire” instead of “ready, shoot, aim”  because he went to the professional that could help him understand the complexities of being a good marksman.  When he went back through the academy the second time, he aced his marksmanship course there.  In the course of him telling me the story, he told me a couple things that helped me be a better shooter.  The next time I walked up to the line to shoot, I hit the target…consistently.  

I don’t think most that are reading this want to become professionals at selling poultry farms.  In fact, many will only be involved in two poultry farm transactions in their life.  Either the buying or building and the selling of the poultry farm.  That hardly warrants gaining all of the knowledge and experience it takes to get ready, aim, and shoot true.  The professional shooter has great value when you want to hit the target.  Hiring a professional to help you sell a poultry farm is no different.  You don’t know what you don’t know.  Let us help you do things in a logical order.  We have seen what happens throughout the process and can help you set it up right on the front end, and have a much better chance of hitting the target once the trigger is squeezed.  

Robert is a Co-founder of PoultrySouth.com and has been with Southeastern Land Group since 2003.  Robert has helped many poultry farmers buy and sell and can be reached by visiting PoultrySouth.com.

This article may be republished in it’s entirety only with author credit and a link to PoultrySouth.com included.  All rights reserved.